BRIEF

Created by Louis C.K., Louie is a comedy revolving around “Louie,” a semi-fictional version of Louis C.K. played by C.K. The show is filtered through the observational humor of “Louie.” Each episode puts a spotlight on “Louie’s” hectic life as a stand-up comedian and single father who shares custody of his two daughters, 

GOAL

Louie face tells you everything you need to know about what he’s thinking, how he’s feeling. This concept shows duality between his facial expressions and the expressions of New York City

The treatment is simple and uncluttered.

The black and white imagery and spare gives the feel of independent cinema. It’s a classy, sophisticated approach that works well with both the dark humor and intense realism of Louie.